Indianising New Balance

I always have an eye for the brand New Balance even though it is named as the dad shoes in meme culture, I think it has a cool design. As a part of it, I designed a collage style motion poster which consisted of shifting cities from north to south of India with a model representing the nation.

Steps involved:

• Ideating the frame

• Photo manipulation

• Animation

References & Assets:

Output:

Conclusion

The work that went behind this post was more of research regarding to the aesthetics of Indian culture and materials used in this subcontinent. Too bad New Balance didn’t re-enter the Indian market or this would have been their cover post.