Introduction

Less is more, but usually never in design. Although, I like defying the odds occasionally. The brief was simple, so was my strategy behind it. I went with a straight approach metaphorically using the abbreviation.

Understanding the brief:

The brand name is swing point and they didn't have a traditional design requirement. The brief was simple as to make a logo that consisted of the name within itself.

I made a few sketches and after trying out for a couple of days I found a way to crack the logo with the starting letters of the brand.

Conclusion

The client liked the design of the logo and the story behind it. They even asked me to replicate it for further branding in the form of traditional medium like cards, shirts and billboards in the upcoming days.