Introduction

Vikram - Movie Promotions was a one of a kind project for me and our agency as a whole. Apart from a a promo video directed by the video production team. Apart from that, as a part of digital campaigns we designed motion posters, teaser posts and traditional invitations for the audio launch.

Strategy

The idea was to keep the social media active before and after the audio launch by curating posts for both pre and post launch. Approach: We created a few motion posters every time when we touched 10, 15 or 20 Million views on our song.

The engagement

The digital campaign gave us the following results:

• 175K+ Performed The Digital Exercise (Engagement)

• 7 Lakh eyes On My design (Views)

• 20K+ Chai Pe Charcha (Re-tweets)

Visuals:

Conclusion

RKFI, the production team behind the movie, was pleased by the promotion work done by our team. The promotion video and motion posters organically touched bigger numbers. The reach went higher and the crowd came roaring to the theatres celebrating this film.